Affiliate Marketing 101 – A Guide for Business Owners

Running a business requires you to constantly make efforts to drive revenue to your website. This can essentially be done by attracting potential clients, engaging your customers, and marketing your products and services effectively. One great option you can try to achieve this is through affiliate marketing.


What Is Affiliate Marketing?

Affiliate marketing, which can be considered as outsourced marketing, involves hiring independent marketers or affiliates who are paid to bring in customers to your business. Your affiliates earn commissions by encouraging your target audience and visitors to buy your products or services.


How Does Affiliate Marketing Work?



Affiliates are assigned tracking URLs


Upon hiring affiliates, they will be given their designated URLs so that you can easily track which affiliates are helping to increase your website traffic.



Affiliates promote your business


Affiliates will market your company on different platforms and in various ways to captivate your potential customers and then lead them to your website. This process is vital to the success of your business as it depends highly on capturing the attention and interest of your target audience.


Promoting your business can be done in several ways, including the following:


  • A YouTube video of the product 
  • A blog post
  • An email blast
  • A paid traffic (including Google Ads)
  • A product review


Affiliates acquire leads 

Potential customers will visit your website after being introduced to it by the affiliate. Once you’ve successfully captured the attention of your readers, they will browse through your page and check out the products and services you offer. Your business will acquire leads once your visitors place an order, make a booking, request a consultation, ask for a quote, sign up, or subscribe to your newsletter.



Affiliates receive a commission


The good thing about affiliate marketing for your business is that it has a low risk and a high reward. Affiliates who successfully made sales, converted your visitors into leads or customers, or create any action that helps your business grow will then earn their fixed commission.


 Referral Program vs Affiliate Marketing

While affiliate marketing and referral programs are similar, they actually have different functions. 

Referral programs are ideal for people who are already customers. This works by giving out rewards for current customers who influence and encourage their friends or acquaintances to buy your products or services. With affiliate marketing, on the other hand, anyone can be an affiliate, meaning that they don’t even need to be customers. 


Pros of Affiliate Marketing

There are many reasons you should use affiliate marketing for your startup business, such as:

  • It lets you have an excellent copy 
  • It allows you to reach diverse segments
  • It helps you save money
  • It informs you of your cost per acquisition


Cons of Affiliate Marketing

Similar to any other type of promotion, there are drawbacks to affiliate marketing, such as:

  • It can poorly represent your brand
  • It can lead to below-average lead quality 
  • It can generate traffic from an unreputable source



As a business owner, it’s not enough to generate traffic on your website. If you want to successfully grow your business, you need to increase the number of your customers and boost your revenue. To do this, give affiliate marketing a try and see how it will work for you.

If you’re looking to start an affiliate marketing business, get in touch with us today. We’re looking forward to hearing from you!

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