Videos are quickly becoming essential in the campaigns to boost internet traffic. Reason? Video content is easy to consume, fast in conveying a message, and naturally engaging. When it comes to earning the trust of your targeted audience, this form of content takes the lead.
But video creation is often a complicated process. If you lack the necessary skills, it can mean having to hire an expert for hundreds (or even thousands) of dollars. And that’s besides spending a lot of your precious time scouting for a videographer.
How can you make the process less demanding? The answer is, by using the right video creation software.
Video creation tools help you to produce internet-ready videos- easily and within no time. There are several such software today, each with own level of usability and effectiveness. One of them- and which stands out from the others- is Content Samurai.
What makes the platform better than other similar ones? And, is the tool worth considering for your marketing videos? This Content Samurai review looks into that in detail and helps you make the important decision.
What is Content Samurai?
It’s a video creation platform. The software is web-based, which means everything regarding its use happens entirely online. There are no downloads or installations to take care of, and no upgrades to worry about. You also don’t need any video creation or editing experience to use Content Samurai, which is a plus for beginners.
Content Samurai comes from a well-known software company, Noble Samurai. They’re the same people who brought you other marketing tools such as Market Samurai, Domain Samurai, and other great applications. Since its first appearance in 2015, the CS platform has helped many online entrepreneurs boost organic traffic and increase conversions. And all that without them spending huge amounts of money on hiring expert videographers.
Before we delve into the features of this tool and how to use them, let’s have a look at video marketing benefits.
Why Video Content?
It’s not without reason that businesses, website owners, and internet marketers are considering videos today more than ever. To help you figure out why, here are video content facts and stats:
- About a third of web browsing activities are video watching
- YouTube registers more than 1.5 billion visitors monthly, and 1 billion video watch hours every day
- 72% of internet users prefer video over text when it comes to finding out more about a product
- A call to action is 95% more likely to stick to a users mind when included in a video than when in text form
- Websites that contain videos have been shown to retain users for 88% more time
- Marketers who use video net 66% more leads annually than those who don’t
As you can see, content that’s accompanied by a clip to watch stands a higher chance of attracting traffic than one that doesn’t. Video is loved by both the internet user and search engine, and can significantly boost your SEO tasks.
That said, making a professional video is often the problem. You may be camera shy, or you may be lacking the required skills. Still, some video creation tools are too complicated and difficult to use. That’s where Content Samurai comes in.
How does the software help to make the task make videos easy, fast, and less costly? Let’s see.
A Look Inside Content Samurai
The platform is real simple to use, with a straightforward interface. Here are the features and steps when using the CS software.
The moment you log onto the platform, you find yourself on the welcome page. From here, you can click the button that allows you to start using the app. That moves you to a page that has the “create video” button.
Clicking the button opens up a window where you can select the preferred template. There are over 40 different styles to choose from which is quite a variety. Then you get to choose the video type you want to produce. There are 4 video options; article, course, sales, social media, and real estate.
After that, the system prompts you to name your project and write its script. If you have the content ready, you can paste it on the platform. It’s good to ensure that you include target keywords in the video title; it helps with boosting SEO. And if you’re planning to use the platform’s speech synthesizer, that the script consists of complete sentences for natural voice output.
There’s also the feature that lets you choose slide structure. You can have the software make a single slide for each sentence, paragraph, or even phrase. You can also opt for automation where Content Samurai chooses the slide structure for you. If you’re a beginner, you may want to use this feature. The good thing is that you can always change the structure later if you don’t find it appealing.
Another feature lets you upload your video clip. It can be from any device; a digital camera, tablet, or smartphone. The platform also gives you access to a vast database of videos and images. They’re royalty-free, and you can browse to select the right one for your content. If you do not have the time for that, Content Samurai can do it for you. It does that by scanning your script, determining its context, and finding the most suitable image or video clip to use.
There’s also the option to add a soundtrack to your new video. For that, you have four choices. You can use your recorded voice, upload your preferred soundtrack, or choose from the platform’s database of free music tracks. Alternatively, you can choose to use speech synthesis technology that offers you up to 14 different accents.
Then, hit the generate video button.
The last step to create your marketing video is where you preview the generated clip to make the necessary edits. These can be slide transitions, text animation, and other changes. To use the videos you’ve created, you need to download them to your device (it’s the best way since it gives you more control and access). After that, you can upload the video clips to YouTube, Vimeo, Facebook, website, or any other place of choice.
Note that all of your videos remain on the platform’s storage ready for additional edits- that’s, if the need to do so arises. That can be when you have observed user behavior and identified the parts that need to be adjusted.
What Videos Can You Make With Content Samurai?
They can be many types, from sales pages, content, share, to welcome and thank you videos. You can also use the platform to produce course videos if you’re an online trainer. The list of video types that you can make with this tool is almost endless. You only need to identify the audience and the message that you hope to put across. Once you classify your content according to the available options, the software takes care of the rest.
Content Samurai is a subscription platform where you get to choose between monthly and yearly payments. The two options are;
$47 every month, or
$ 397 per year
You can also choose to test the waters first and sign up for the trial period that goes for 7 days. The free trial option gives you access to all the capabilities of the platform, and you can edit as many videos as you wish. I would recommend this option if it’s your first time to use the platform. Afterward, you can choose the membership to subscribe to if satisfied with the software abilities and usability.
What I like About Content Samurai
I would recommend this video creation software for the following reasons:
- The Continued Improvements
The owners of the platform continually make changes to make it a better tool. Since 2015 when it first appeared on the market, a lot in terms of software upgrades has happened, a good example being the voice automation feature. With these improvements, you can be sure that the platform will only get better in the future and help you create videos with less effort.
- The Web-Based Usage
You do not need to download anything into your machine. With some software using a lot of RAM and others presenting installation difficulties, web-based tools are often a breeze to use, even if you don’t have a powerful machine. And when there’s an upgrade to the existing version of the software, you do not need to worry about it. You only need to log in and access the new features instantly.
- The Easy to Use Interface
The platform is unbelievably easy to use as well as navigate; no clutter and only a few steps to get your video ready. Compared to many other tools that help to create video content, I find Content Samurai more usable. It’s the right tool for beginners who are scared of complex software that requires hours of poring into tutorials to use. Or, platforms that subject users to many steps for the process to make a single video clip.
- The Speech Synthesis Feature
With Content Samurai, you don’t have to read out your video script. The software can do that for you- in 14 different voices or accents. If you find it uncomfortable to use your voice, this option should be a respite for you. Also, if you don’t want your accent to come out in the marketing videos that you make. What I like about Content Samurai’s text-speech technology is that it produces a voice that’s almost natural, without the robotic sound in it.
- The Almost Unlimited Video and Image Resources
As a member, you get access to more than 112 million images, 40 templates, 30 font options, and over 350,000 video clips for your projects. These resources are royalty-free, so you need not worry about payments or copyright issues. With this vast amount of images, video clips, and other choices, you are unlikely to lack something for your content.
- The Straightforwardly Tutorials and Reachable Support
The support page on the platform consists of helpful user guides. These easy to understand and anyone, including beginners, can use them. They make creating stunning videos with CS such a breeze. And if you’re stuck despite the guides, you can always contact the company’s support desk. They’re reachable by phone and email. So far, the owners of this platform have mostly been reviewed positively when it to customer support.
- The Price
Content Samurai is a great tool, and a must-have for serious internet marketers, bloggers, website owners, and companies looking to market their brand or products. However, the cost to use the platform may not be pocket-friendly for the small businesses that are just testing the market.
If you’re among those working on a tight budget, I would advise that you take advantage of the regular discount that the owners of Content Samurai offer from time to time. Or, you can sign up for the 7-day trial and see for yourself how the tool works before deciding if it’s worth purchasing.
- The Need for Reliable Internet Connection
Being an online tool, Content Samurai requires you to have a strong internet connection every time you use it. That may not a problem for many. However, those without stable connections can expect their projects to experience unwanted interruptions.
Final Comments About Content Samurai
There’s no doubt that videos are becoming more and more necessary in every online marketing campaign. A huge number of buyers depend on video clips to decide on the product to buy, and Google rankings are easier to achieve with videos.
Even if you’re not using video marketing right now, it’s likely that you will eventually. The benefits that a video clip brings are far too many to ignore, plus it’s one of the most shareable contents for backlinks.
For videos to advance your SEO, I wouldn’t hesitate to suggest Content Samurai. I find the software less demanding to use, powerful in creating professional videos, and the owners a company you can trust. It’s the right video creation software for:
- Videos that aim to attract traffic such as social media share clips
- Videos to bring sales such as those that accompany newsletters
- Information sharing content such as course training videos
- And other video types.