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Posts by Nathan Conner
Most successful email marketing campaigns rely on A/B testing to fine-tune their strategies and improve conversions. This powerful tool allows marketers to test different elements of their emails,...
Action-oriented email CTAs are important to prompt recipients to take the desired action. A compelling Call-to-Action (CTA) can significantly impact the success of an email campaign. In this blog...
Most successful brands understand the power of storytelling in email marketing to engage customers and drive conversions. By crafting compelling narratives, brands can connect with their audience on...
How To Craft Compelling Email Content That Boosts Engagement
There's no denying the power of a well-crafted email in today's digital world. With email marketing becoming increasingly competitive, it's imperative to create compelling content that not only...
What Is the Best Way to Handle Unsubscribes and Keep Your List Clean?
Over time, managing email lists can become overwhelming, and unsubscribes are inevitable. However, how you handle these unsubscribes can have a significant impact on the health of your email list....
Examples of Businesses Excelling at GDPR-Compliant Email Practices
It's imperative for businesses to ensure their email marketing practices are in full compliance with the General Data Protection Regulation (GDPR) to protect the sensitive data of their customers and...