MLM business owners often struggle to find people to talk to after burning out their warm market. Finding qualified leads that can convert into potential customers is easily the most challenging obstacle most MLM reps face, yet it is the one thing they need to bring in the most revenue and help grow their business.
Without the right leads, your business can be stuck in a rut and lose out on potential sales and revenue. Without qualified leads, you won’t be able to grow your business or reach your goals.
An mlm lead is an individual who has expressed interest in your product or service, by engaging in a transaction with you.
Example Of Transactions That Qualifies Someone As An MLM Lead:
- Opted into your email newsletter in exchange for something of value (BootCamp, cheat sheet, training, eBook, etc). GOOD
- Purchased a sample pack of one of the products you sell. BETTER
- Bought a product from your online store. BEST
The Value Ladder
As an MLM lead continues to know, like, and trust you and the products you sell, they will progress until they reach a level of purchasing with you they are comfortable with.
MLM Lead Vs MLM Prospect
Too often MLM reps attribute folks they meet on social media as MLM leads. This is not a lead, but rather a cold outreach prospect. These folks have not engaged in any of the above transactions with you yet, and therefore are not considered a lead.
If you are looking to spend more time engaging with MLM leads, and less time grinding with MLM prospects, then I suggest you learn how to build a marketing funnel, where prospects can raise their hand without your direct involvement, and start engaging with you.
Spending your time engaging with MLM leads, instead of MLM prospects is a big key to growing your business, and reaching your goals.